Marketing 3 Essay Example | Topics and Well Written Essays - 750 words

Marketing 3 - Essay fount, the product characteristics such as country of ownership and manufacturer of the parts, country of assembly and design, and the impact of spot name will be analyzed and discussed.Hyundai has a reputation of having cheap and unreliable anchor in 1998. (Bingham, 2001) As part of the Hyundais success in U.S. securities industry ten years after, the follow has started to pack its image of offering cheap cars. For this reason, the company has recently changed its company slogan from Value for the Money to hold about it. (Kwok, 2007)Among Hyundais product line includes Tucson, Veracruz, and Santa Fe a small SUV and 4-door cars like Accent, Azera, Elantra, Genesis, Sonata, and Tiburon including the large-size SUV called Mohaves. (Hyundai, 2008d Jin, 2008) Aiming to penetrate the market of luxury cars, Hyundai recently introduced a new sedan called the Genesis a rear-wheel drive with V8 engine. (Buss, 2008)vehicles by fortify its partnership with its deal ers and investing millions of dollars in the improvements of its developmental facilities. Aiming to increase its target consumers confidence on Hyundai cars, the company offered a 5-year / 60,000 mile warranty and a 10-year / 100,000 mile limited powertrain warranty. (Bingham, 2008b)Aside from using the traditional promotion coming like the American car showrooms and other promotional activities such as sponsoring the several sports activities worldwide (Jin, 2008) and Drivers treasured ad campaign (BusinessWeek, 2007), Hyundai has invested on electronic promotion by signing a contract with CCG.XM back in 2000 (Busines Wire, 2000).Hyundai professionally manufacture its own original equipment parts which are designed for safety and resale value. (Hyundai, 2008c) For this reason, the company could easily provide a manufacturer warranty to ensure the quality and customers satisfaction over Hyundai cars.Hyundai automobiles in America are assembled in U.S. assembly plants